What is Design?

What do billboards, logos, websites, magazines, video games, indoor spaces, and even grocery store aisles have in common? They are all the projects of designers. The intentional, creative, and original work is called design. Design is the process of creating items like those in the previous list, along with many more visual and everyday items to appeal intentionally to a specific audience. In marketing, it's used to draw in customers.

Designers must consider multiple components that vary depending on the project and the audience. Designers often need to be familiar with using a combination of text and images to appeal to human emotions and convey a certain message or relevant information. For example, certain colors might be associated with certain emotions or events, such as black with death in western cultures, and designers will utilize these colors to help the piece achieve its purpose. Whether the designer is working on a website or working to create an appealing storefront, clarity of information and visual appeal are essential.

A successful designer must understand the various elements of design in order to be effective in the organization and the flow of information. Commonly-recognized elements of design include the aforementioned color, as well as form, texture, lines, shape, and typography. There are other principles of design as well, principles which are beneficial to know (such as contrast and proportion). All these elements and principles convey information. For example, using jagged lines might create a tense mood in a viewer, while using bright colors, bold lines, and traditional shapes would help a product appeal to kids.

Because this form of visual communication transcends written language and helps bridge different cultures, design impacts a large audience. It's relevant to art, literature, economics, education, and more. Furthermore, we encounter design everyday.

Create an account to begin studying Design
Used by over 30 million students worldwide

Design Topics

Design Resources

Courses in design work delve into the many aspects of design and design elements. The valuable and relevant content available is applicable whether the learner is new to design or reviewing to help develop additional skill sets. Study.com's courses provide short videos, resources, and quizzes to help learners achieve their goals in understanding and utilizing design elements and techniques.

Courses in Designing

The mix of design courses offered through Study.com explore the central ideas to design. These courses explore the principles and elements of design, as well as design processes needed to complete thoughtful and successful projects. In addition, learners can understand how to view design work through the experience of the user or audience. Engaging in these courses will help everyone gain effective and practical strategies to apply in their work and lives.

Frequently Asked Questions

  • What are the five types of design?

    There are many types of design. Some of the most common ones include graphic design, engineering design, user experience design, interior design, and software design.

  • What is designing?

    Designing uses a combination of text and visuals to create a project that appeals to the desired audience. Working in design requires knowledge of design elements and principles.